Why Drink Coffee at Work

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The US National Automatic Merchandising Association (NAMA) have released new research that indicates 79 percent of employed U.S. adults with access to office hot beverage service at work report that they are more productive and 63 percent view coffee as a good way for people to get some energy.

The study also highlights these results among adults whose work provides a hot beverage service:

  • 76 percent agree that drinking hot beverages is relaxing;
  • Eight in 10 adults (79%) say access to hot beverages makes them more productive and makes them feel like their employers care about them;
  • 72 percent say their office hot beverage service is convenient;
  • 63 percent say their office hot beverage service allows them to get coffee quickly;
  • 47 percent appreciate that they do not have to pay for or pay a low price for the coffee provided by their office hot beverage service.

The study was conducted online, by Harris Interactive(R) among 3,232 U.S. adults 18 years of age or older, from September 9 through 20, 2005 and included interviews with 534 consumers who are employed full or part time and have a hot beverage service in their office. The study was conducted to help NAMA better understand the coffee drinking environment and coffee services consumer.

Source: National Automatic Merchandising Association

In addition to workers with access to coffee at work who say they are more productive, the study found that, on average, going outside of the office to get coffee takes almost three times longer than it does to get a cup of coffee from their office hot beverage service. That figure alone should be a wake up call to companies who don't provide this valuable benefit to their employees.

Dean Gilland
VP Member Services NAMA